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VERIFIABLE

about ‍ken

Relationships

Cultivating meaningful relationships with God, family, friends, professional peers and the many “friendly competitors” on the hoops courts, pong tables and/or ANY “athletic competition” is extremely important to Ken. Don’t ask for his stats spreadsheet (smile).

Mental Health

As the Founder of the PingPong.GIVES Charity Foundation, it is Ken’s hope to leave a legacy of improving Mental Health and Brain Fitness through playing Ping Pong, integrating Table Tennis Programs into the community and raising funds for a dynamic group of disparate organizations that currently include Alzheimer’s, Parkinson’s, PiN and EVMS.

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While Ken’s professional marketing experience is unique and broad, it has shaped his passion to improve mental health and brain fitness through, of all things, playing Ping Pong.  “Scientifically validated, while ANY activity is good for the brain, playing the sport of Table Tennis is one of THE BEST therapeutic benefits combining the social, physical and mental aspects of life ”, Ken shares.

After founding a 501 (c) 3 non-profit, Ken’s PingPong.GIVES Charity Foundation and its annual events has raised nearly $600,000 and donated close to $400,000 to its 5 Charity Partners that include People in Need Ministry, Alzheimer’s, Parkinson’s, Vanguard Landing, and Eastern Virginia Medical School (EVMS).  Additionally, Ken’s foundation is integrating Table Tennis Sports and Education programs in countless retirement communities, schools, churches, businesses, organizations, and neighborhoods throughout the country. .  

A Campbell University grad with a BBA degree and having grown up on Virginia’s Eastern Shore, Ken participates on several company boards while he & his wife Laurie, dedicate themselves to their friends, family and children’s college activities (Virginia Tech) and are “plugged into” the fabric of the Coastal Virginia  community as life-long residents.  While serving as a Founder and Volunteer President of his Foundation, Ken also owns and operates AdImpact.Marketing, providing in-house fractional CMO and media agency services to business clients.  Additionally, he’s a partner with Automark Solutions, LLC, a technology company helping automotive retail clients develop comprehensive digital marketing strategies, website conversion tactics and consumer engagement  

Ken’s professional history helped him grow into a seasoned leader and “marketing expert” blending local and national experiences in traditional, digital and social media catering many industries, with niche skill sets in the Automotive, Professional Services, Non-Profit and Special Event verticals.

CEO
AdImpact.Marketing

2005 - Current

The AdImpact team partners with businesses to serve as their executive level, in-house marketing expertise, at a fraction of the cost of hiring a full time Chief Marketing Officer.Hiring a fractional CMO allows you to engage marketing expertise on demand. It’s flexible. Maybe you need 12 or 20 hours a month. Maybe you need 50. You don’t have to sacrifice talent or bend to the whims of an outsider. Unlike one-time consultants, AdImpact’s team truly immerses themselves in your company and its culture; they embrace big challenges and think strategically about sales problems while keeping you on target year after year.

Partner / Vice President
Automark.Solutions

2012 - Current

Automark Solutions has brought cutting edge technology to the auto industry helping automotive retailers develop comprehensive digital marketing strategies, website conversion tactics and consumer engagement.  Its software makes connecting the car buyer with the car dealer a seamless experience –particularly when it results in a transparent, non-threatening environment that provides instantaneous vehicle pricing to meet the needs of the savvy car shopper. Some of Ken’s successes in this start-up include securing the FCA (Fiat/Chrysler) relationship, cultivating numerous agency partnerships and signing up hundreds of automotive dealer clients.

“Start Up Guy”
Landmark/AutoTrader.com/Cox, Car.com, Dealer.com

1987- 2004

Ken served in numerous mid to executive level start up positions with leading media corporations.  A highlight included joining a team of 8 pioneers that launched AutoTrader.com to the point of profitability.  Also, Ken helped Stoneage Media/Car.com propel into one of Inc.’s 500 fastest growing private companies later acquired by publicly traded Autoweb, Inc. and later accepted the role of VP Sales & Business Development for Dealer.com where he led revenue generating initiatives, developed structure and created business positioning for the acquisition by Cox Automotive.

· Entrepreneur Online Marketing
· Interactive Marketing
· SEM
· Advertising
· Start-ups
· Fundraisers
· Charities
· Creative Work

· Digital Media
· Business Development
· SEO
· Sales Management
· Strategy
· Social Media Marketing
· Marketing
· B2B

· Account Management
· Business-to-Business (B2B)
· Sales Operations
· Team Building
· Leadership
· Management
· Lead Generation
· Business Strategy

· Strategic Planning
· Email Marketing
· Integrated Marketing
· Event Management
· Online Advertising
· Marketing Strategy
· Sales Process
· Customer Retention

“I thought, ‘This guy is crazy,’ how can a Ping Pong help my non-profit? Without the creativity and uniqueness of Ken’s ping pong events, I was having to decide which services to eliminate from those we help.  There are people who complain about mental health and homelessness issues, but it’s people like Ken that do something about it that are really making a difference.”

- Dallas Stamper
Executive Director, Pepole in Need Ministry

“As part of the high school class of 81, Ken exemplifies (TODAY) the positive impact his early education has had in his community, his family and his professional career.  We are so fortunate to lean on Ken, his company and their marketing expertise that’s playing such a significant role in the growth of Broadwater Academy, it’s student enrollment and development initiatives."

- Joe Spagnolo
Headmaster Broadwater Academy

As validated by Scott Sautter, Ph.D., ABN, “The neuroscience of playing Ping Pong has been described as a game of aerobic chess. It’s great for eye-hand coordination, reflexes, balance, planning, strategy and a stress reliever exercising the mind and body in a safe activity for everyone. The cool factor, is that research has demonstrated the positive benefits to brain fitness, such as the report of a Japanese study that found just ten minutes of playing Ping Pong increased neuronal activity in the prefrontal cortex and cerebellum.”

Gordon Kaye, Chairman of the USATT Board, states “Our two organizations share a common mission which, in part, is to promote and grow the sport of table tennis.  And while integrating the sport in the community is exciting, our partnership provides a realistic means to offer interested Non-Profit Charity Partner Organizations a unique fundraising blueprint to create their own local area AnnualPingPongforCHARITY™ Celebrity SLAMFest Events and Recreation Tournaments.”

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